Design for more than e-commerce
Uba is a health & wellness start-up that makes products that help people eat well-balanced and nutritious meals. The brand is rooted in sustainability and believes in the benefits of healthy eating over diet loss fads. I created a digital experience that not only brings great products to the customers, but also translates the brand’s philosophy to the wider audience.
MY ROLE
UX Design
Content Strategy
Web Design
Wireframes
Visual Design
COMPANY
Uba
Design that attracts, content that connects
To accomplish a design that not only attracts customers, but also educates them on the benefits of balanced eating, I created a layout that focuses on a healthy mix of text and visual content. The idea was to create visual interest in products via the brand’s educational content.
Customized health information at your fingertips
I created a custom application to make the brand’s vision of healthy eating more personal to the customers. The app was designed as a series of visual questions that then gave personalized health-related information. The results also acted as another channel of sales for the client.
Bringing life to ideas
To create the brand identity and visual elements, I took inspiration from the brand’s earthy roots. Overall styles were defined keeping the core customer as well as the ultimate vision of the brand in mind - to be a modern, sustainable company making a difference in people’s lives.
Results
110%
increase in traffic in 2023 compared to same period in 2022.
21%
increase in average order value.
75%
increase in total orders year-over-year.
16%
increase in rate of returning customers to the website.